5 Herramientas digitales indispensables para emprendedores

Desarrollar un emprendimiento propio es considerado siempre un reto que conlleva gran inversión monetaria, emplear mucho de nuestro tiempo, y enfrentar los diferentes retos que se van presentando con el transcurso del tiempo.

Resulta bastante común hoy de día, que muchas de las personas interesadas en crear su propio emprendimiento no cuenten con la experiencia previa necesaria para manejar los diversos procesos indispensables para administrar un negocio. Del igual modo, en algunas ocasiones, se pueden encontrar emprendedores que no posean la experiencia, ni tampoco cuenten con una formación académica que les brinda los conocimientos necesarios para administrar una empresa. 

Sin embargo, a causa de la transformación digital evidenciada en las últimas décadas, se han venido desarrollando nuevas herramientas creadas únicamente con el objetivo de facilitar las actividades diarias de los empresarios, emprendedores y equipos de trabajadores.

Es así, que al disponer de estas herramientas digitales podemos solucionar de manera más rápida y eficiente la mayoría de procesos fundamentales para la supervivencia de cualquier negocio, abarcando desde la creación del plan de negocios hasta diseñar el plan de marketing. Por tal motivo, el día de hoy queremos traerles a nuestros lectores una lista con algunas de las herramientas digitales que han demostrado ser de gran utilidad en la administración y el manejo de un emprendimiento.

  • WhatsApp Business.

Resulta bastante probable que una herramienta tan reconocida a nivel mundial como lo es WhatsApp no requiera de una presentación. Sin embargo, exista el caso de algunas personas, que a hoy, no conozcan la existencia de la versión destinada a empresas que esta marca multimillonaria decidió desarrollar. 

WhatsApp Business es una herramienta digital diseñada para facilitar la comunicación de las empresas con sus clientes, permitiéndoles así los siguientes beneficios:

  1. Crear una amplia variedad de respuestas rápidas y personalizadas que podrán ser enviadas en cualquier momento y a cualquier chat con un simple atajo.
  2. Exhibir los productos y sus respectivas especificaciones a través de catálogos virtuales que pueden ser compartidos de manera efectiva y eficaz.
  3. Poder agregar etiquetas a los diferentes contactos para así distinguirlos por tipos de clientes.
  4. Anexar en el perfil del contacto diferentes links de otras redes sociales o de la página web. Así como también exhibir información de la empresa como los horarios o días de atención.
  • WordPress.

WordPress es un sistema de gestión de contenidos que originalmente alcanzó gran popularidad por facilitar la creación de blogs, sin embargo, no es por ese motivo que decidimos colocar esta herramienta en la presente lista.

El motivo principal por el cual esta herramienta es tan valorada en el mundo del emprendimiento, y se ganó un puesto en nuestra lista de aplicaciones útiles es por permitirle a sus usuarios diseñar páginas web de gran calidad y de una manera bastante sencilla. Por tal motivo, WordPress resulta de gran utilidad para los nuevos emprendedores, porque permite crear un dominio virtual de cero sin la necesidad de ser profesionales en informática o contar con amplios conocimientos en el diseño de sitios web.

  • Google Analytics.

Google Analytics es una herramienta de analítica web diseñada por la empresa Google, que desde su creación, se ha convertido en una herramienta fundamental para la administración de cualquier emprendimiento.

Este software gratuito ofrece una lista de información agrupada del tráfico que llega a los sitios web. Permitiéndole al administrador de un sitio web conocer datos como: Número total de visitas, fuentes de tráfico, secciones favoritas de los usuarios, duración de cada visita, palabras claves utilizadas, detalles del dispositivo utilizado, etc.

En la actualidad, conocer las preferencias de los clientes y el movimiento de las tendencias, resulta imprescindible para el éxito de cualquier emprendimiento. Y la información ofrecida por esta herramienta permite tener acceso a dicho conocimiento, permitiéndonos así tomas decisiones para cambiar o fortalecer lo que se considere necesario.

  • Dropbox.

Dropbox es un servicio de almacenamiento de archivos multiplataforma en la nube, que es operado por la empresa estadunidense identificada con el mismo nombre. Lo que hace tan valioso a esta herramienta es porque su funcionalidad cumple la tarea de un disco duro pero virtual, brindando un espacio donde almacenar información en la nube.

Al conservar todos los archivos, documentos, imágenes, videos o cualquier otra información importante en la nube, es posible acceder a estos desde cualquier dispositivo y desde cualquier lugar. De igual modo, al tenerlos en la nube se reduce la probabilidad de extraviar información u olvidar archivos que precisemos para una reunión o evento relevante.

También resulta posible dar acceso a otras personas, compartir información con socios o clientes y facilitar el trabajo de manera colaborativa.

  • Canva.

Para el mundo del emprendimiento, la imagen visual y la publicidad resultan sumamente importantes, y es por este motivo que esta herramienta resulta ser un poderoso aliado. Canva es un software y sitio web de herramientas para diseño gráfico simplificado.

Por medio de su sistema permite producir elementos visuales de alta calidad, sin necesidad de poseer estudios o conocimientos en diseño gráfico. Así bien, cualquier persona con sentido de la estética puede crear posters, logos, flyers, imágenes para redes sociales, programas, invitaciones y varios elementos más.

Referencias

Sebastián Pendino. (N/A). Top 13 herramientas digitales que todo emprendedor debe conocer en el 2021. Blog SebastiánPendino. https://sebastianpendino.com/herramientas-digitales-emprender/

Francisco López Ortiz. (19 de septiembre del 2021). Las mejores herramientas digitales para emprendedores. Blog 123emprende. https://www.123emprende.com/emprendimiento/las-mejores-herramientas-digitales-para-emprendedores/

N/A. (04 de diciembre del 2020). 5 herramientas digitales para emprendedores. Centros de trasformación digital empresarial. https://ctdemagdalena.org/5-herramientas-digitales-para-emprendedores/

Por DEVALE

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    Contextual SEO Backlinks that will help boost your website’s Google Rankings starting in 3 weeks.
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    Dripfeed 30 Days (We Release The Backlinks Slowly Over 30 Days For Your Safety)
    All websites are indexed on Google
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    Website Content
    Landing Page Copy
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    Ads
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    1 High Metric Backlink = 10 low metric Backlinks.
    High Quality Manual Link Building is hard to find.
    All our backlinks are Dofollow.

    What you’ll get:

    Upto 5 urls / 3-5 Keywords
    Contextual SEO Backlinks that will help boost your website’s Google Rankings starting in 3 weeks.
    A Detailed Report Highlighting All Contextual Backlinks alongside their release dates.
    Niche relevant, scraped and spun Content

    Main Features of our Dofollow Backlinks:

    DA 50 On Average (Moz)
    Dripfeed 30 Days (We Release The Backlinks Slowly Over 30 Days For Your Safety)
    All websites are indexed on Google
    Best Ranking Improvement Service on Fiverr

    Please Note: DA (Domain Authority) is a metric from MOZ, DR (Domain Rating) is a metric from AHREFs, Those are 2 completely different metrics. My service is based on DA (MOZ).

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    Resolving customer complaints, managing database records, drafting status reports on customer service issues
    Data entry and research as required to troubleshoot customer problems
    Identify and assess customers’ needs to achieve satisfaction
    Build sustainable relationships and trust with customer accounts through open and interactive communication
    Provide accurate, valid and complete information by using the right method/tools
    Meet personal/customer service team sales targets and call handling quotas
    Handle customer complaints with solutions
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    That’s all you got to make an impact.

    Yes you read that right!

    A few seconds is what it takes for someone to decide to stay on your page or take their business somewhere else.

    You won’t get a second chance to make a good first impression. Worst they end up going to your competitors!

    As an entrepreneur, business owner, or manager, these 10 seconds are all you got to instantly click with your audience.

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    Copy Projects I work on:

    Sales Page Copy
    Website Content
    Landing Page Copy
    Email Copy
    Ads
    VSL

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    I will create a SWOT analysis for your business and for 1 of your competitors, target audience analysis, the strategy that you should follow, setting your goals and KPIs.

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